advertising

Advertising comprises a significant portion of my current position at the San Antonio Express-News. As a Marketing designer, I design print and digital ads for a huge variety of internal initiatives and external companies. Because turnaround around on these pieces is usually quite fast, I highly value using stock art when possible, or even using a template and altering it for what I need specifically. What I do most often is find a template pack with matching art that I like and rearrange, recolor, and find new fonts to fit what I am making. Speed being of necessity, I have a variety of tricks to speed along my process.